What is Pizza Verdura Sincera?
For some, a plant-sourced pizza is a matter of healthful eating.
For others, it’s about environmental sustainability or our views on the treatment of animals.
For all, it’s a delicious unforgettable meal served in the warm, inviting setting we all deserve.
HISTORY
Pizza Verdura Sincera was founded in 2021 by David Smith and Paul Jones, who are the principals of Trowbridge Partners, LLC, an Atlanta-based brand development and commercial real estate firm founded in 2003.
David and Paul, who love food, wine and travel, recognized the absence of high-quality plant-sourced pizza in both Atlanta and nationally. They also saw the incredible response to alternative meat offerings. With strong hospitality backgrounds, they embarked on creating a vegan pizza offering that would feel authentically Italian, be prepared from natural ingredients and be absolutely delicious.
The Meaning of Pizza Verdura Sincera
Pizza – flatbreads with various toppings, eaten for any meal and sold by street vendors, met the need for inexpensive food that could be consumed quickly in Italy for over a century.
Verdura – slang from Verdure, meaning “veg.” Our pizza is made entirely from plants with no meat or dairy, but only sumptuous textures and aromas, beautiful food and flavors that are delicious and unforgettable.
Sincera – describes our intentions…sincere. It is embodied in our use of all-natural ingredients that are sourced locally, organic, non-GMO or Kosher, our purpose to pay a fair wage to our employees and provide a transparent work culture. This sincerity has shaped the foundation for bringing a plant-sourced pizza that rivals the best pizza and places to work in Atlanta.
ABOUT THE FOUNDERS
Trowbridge Partners’ projects are located throughout GA, NC, SC, AL, TX and TN, and range from independent coffee roasters to farm-to-table fast casual, fine dining and supper clubs. David and Paul’s vision is to bring Pizza Verdura Sincera to cities in the Southeastern and Southcentral US, including Asheville, Raleigh and Charlotte, North Carolina, Greenville & Charleston, South Carolina, to Nashville, Tennessee, Austin and Houston, Texas. These are diverse cities, with great universities and graduate schools, vibrant technology and healthcare industries and high levels of visitation. Most importantly, they are great food towns, with customers who make thoughtful food choices.
Most notably, Trowbridge Partners, LLC has been involved directly in the conceptualization, presentation and structuring of many well-known projects in Atlanta, including Biltong Bar, El Super Pan at Ponce City Market and at The Battery Atlanta, Farm Burger, and also PH’EAST, an Asian Food Hall at The Battery Atlanta. At the Collective Food Hall @ CODA in Tech Square, Trowbridge has secured locations for Poke Burri, El Burro Pollo and SmoQue Burger. Trowbridge has also advised KSP Restaurant Group on growing its Poke Burri and Lifting Noodles Ramen concepts beyond their initial locations in We Suki Suki of East Atlanta Village.
